Key Metrics

Revenue, profit, and cash flow are the three most important metrics to consider when analyzing the financial health of any business.

The CFO Service doesn't simply track these three key pieces of information. We also track and analyze each of their multiple drivers.

This allows us to not only strategize effectively, but also continually guide you towards having a growing, profitable business.


Revenue is the total amount of income generated by the sale of goods and/or services related to the primary operations of a business.


Profit is the positive amount of money a business has remaining after subtracting any expenses incurred from the revenue generated over a period of time.

Cash Flow

Cash flow refers to the net balance of cash and cash equivalents moving into and out of a business at a specific point in time.

Want to dive into analyzing the key metrics of your business? Schedule a meeting with us!